11/19/2022 0 Comments Echelon insightsAccording to voter file and Census Bureau data, they make up a little more than one-quarter (27%) of registered voters and cast nearly a third (30%) of all ballots in both the 20 elections. Women age 50 and over are one of the largest, most reliable group of voters. The survey also found that older women are unimpressed with the job elected officials have done on “understanding the everyday challenges of people like me,” with three-quarters (75%) saying they have done just a fair (32%) or poor (43%) job. Independent women age 50 and over rank division in the country (46%), voting rights (43%), threats to democracy (42%), and inflation and rising prices (41%) as their biggest concerns.Democratic women age 50 and over say voting rights (63%) and threats to democracy (62%) are their top concerns, followed by gun violence (54%) and abortion (54%).The top issues for Republican women age 50 and over include: inflation and rising prices (60%) crime (51%) immigration (49%) and election security (49%).Over 80% of women voters rate their motivation to vote at a 10 on a 0-10 scale, with economic and social issues being top of mind: Actions that would help older women the most financially include lowering the cost of food (66%), lowering the cost of gas (58%), lowering the cost of health care (57%), and expanding Medicare to cover dental and vision (57%).Two-thirds (66%) of women age 50 and over report cutting down on non-essential purchases, 4 in 10 (41%) have cut back on essentials and 40% are saving less as ways to handle increased costs of living.Half of these voters think the economy is not working for them. Women voters 50 and over are unified in their support for protecting Social Security from cuts, with three-quarters saying that this would personally help them a lot. “As the largest bloc of swing voters heading into the midterms, women voters 50+ can make the difference in 2022 and decide the balance of power in Congress and statehouses across the country,” said Nancy LeaMond, AARP Executive Vice President and Chief Advocacy and Engagement Officer. Latinas and Asian American and Pacific Islander (AAPI) women voters 50 and over are more undecided on who they will vote for, with 77% of Latinas and 68% of AAPI women saying they have not made up their minds, according to the research conducted in partnership with pollsters Celinda Lake, Christine Matthews, Kristen Soltis Anderson, and Margie Omero. Among these voters in a generic congressional ballot, Republican and Democrat candidates are tied. WASHINGTON - Less than 40 days before the midterm elections, an overwhelming majority of women voters age 50 and over say they are certain to vote this November (94%), however half (51%) of this swing voter group say they have still not decided which candidates to support, according to a new AARP poll released today.
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